AI POWER·WOMEN
Founder Conversations · Season 1

See how experienced women are putting AI to work.

Real women making money with AI — their stories, their tech stack, and the exact tool you can take into your own work.

Cherilynn CastlemanAngela ShoriEmily Petroff
Beyond watching

What are you trying to get done?

Think through a difficult decision

Find the practice for it →

Prepare for an important conversation

Find the practice for it →

Turn an idea into something buildable

Find the practice for it →

Improve how you sell

Find the practice for it →
Come for the story. Take the practice.

Person → expertise → practice → what it changes → what you can use.

Cherilynn Castleman
Insight

Cherilynn Castleman

Managing Partner & Executive Sales Coach · CGI Coaching & Training, LLC

Practice: making your expertise visible with a LinkedIn operating system built around what you stand for.

Angela Shori
Insight

Angela Shori

Founder & Chief GTM strategist · SHYFT Insights

Practice: preparing better conversations by diagnosing the real problem first.

Emily Petroff
Capacity

Emily Petroff

Founder & CEO · Switch Society

Practice: using a weekly AI co-founder session to externalise founder thinking and reduce founder dependency.

Watch the story→Take the practice→Ship it into your work
The Lever Lens

What did AI actually change inside the business?

The conversation tells you what the founder did. The Lever Lens is Michelle's business read on what actually changed — and what it means for yours.

InsightGrowthRevenueCapacityDelivery
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The Library

Take what works. Make it yours.

The media gives you access to the thinking. The Library is where founder practices and AIPW methods become something you can use on your own work.

Personalised to where you came from

Pick up the practice behind the founder story you were watching.

Make the thinking yours

Use a founder tool on the problem in front of you.

Explore the Library →
Personalised Library home — Hi Sarah, good to have you hereAngela's conversation prep is ready

Don't just watch how other women are using AI.
Put it to work.

Membership includes every founder tool, AIPW's own methods and frameworks, your saved work in My Library, and practical workshops as they open.

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Founder tools
AIPW methods & frameworks
My Library
Practical workshops
Michelle Jones-Walker

Hosted by Michelle Jones-Walker, who connects each founder's practice to the commercial lens and what it means for your own work.